Marketing

5 Stages of Market Sophistication

coaching and the 5 stages of market sophistication

This may be why your marketing’s falling on deaf ears –  Market Sophistication was introduced by Eugene Schwartz in his 1966 book Breakthrough Advertising. The term addresses the different levels of client awareness and is divided into 5 stages. Each stage looks at how sophisticated your clients’ knowledge is of your market and what it’s…

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Why You Must Use Storytelling in Your Marketing

is storytelling good for marketing?

In the age of smartphones, social media, and being virtually connected to everyone all of the time, the dynamics of marketing have changed. Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services…

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Must Have Modern Marketing Strategies

Great examples of marketing strategies

No matter what your offering is, the key to marketing is researching your ideal client, who you are competing with, what you offer that your competition doesn’t, and what solutions your services or products bring. When you’re clear about these answers you’ll be able to get to know more about what your clients need, where…

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