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RESEARCHING: Who would you say are the TOP yoga/at RESEARCHING: Who would you say are the TOP yoga/athleisure brands šŸ‘‡šŸ¼ā£ ā£ ā€”ā€”ā£ šŸ“·: @segeriusbrucephotography šŸ§˜ā€ā™€ļø: @vibekeschurch
What are your ā€œ5 Things I Wish Someone Told Me B What are your ā€œ5 Things I Wish Someone Told Me Before I Startedā€ and why?ā£ā£ ā£ ā€¢ Mindset is everything! You have to work on your mindset and surround yourself with other entrepreneurs who get it. Donā€™t let naysayers (even if theyā€™re family) stop you from going for your dreams. Theyā€™ll come around eventually when they see your success.ā£ā£ ā£ ā€¢ You canā€™t do everything yourself. In my late 20ā€™s I almost burned out in my photography business. I was working 7-Days a week and often up until midnight editing images. I wish Iā€™d started outsourcing sooner.ā£ā£ ā£ ā€¢ Donā€™t talk business 24/7 with your husband/wife. This can be difficult, especially at the start when youā€™re super excited about your new endeavour. Find a business BFF, business coach or a group of businesspeople you can hang out with and chat shop. Donā€™t bore your spouse with all the details all the time.ā£ā£ ā£ ā€¢ You donā€™t need to reply to that email within seconds. Seriously, step away from your phone! Stop training your clients to expect a reply on a Sunday night at 10:00 p.m. If you do it once or twice theyā€™ll expect it every time. Do reply within 24 to 48 hours Monday to Friday.ā£ā£ ā£ ā€¢ Keep marketing, even when youā€™re busy. Itā€™s so easy to take your foot off the gas, so to speak when you get busy with client work. Do not stop your marketing efforts just because work is coming in now. When you stop marketing the inflow of clients will stop and youā€™ll end up in deep water.ā£ā£ ā£ (Article for Authority Magazine)
{Part 2 - Authority Mag Interview} What are the do {Part 2 - Authority Mag Interview} What are the downsides of running your own business? Can you share what you did to overcome these drawbacks?ā£ ā£ Thereā€™s no guaranteed income at the end of each month. Business can be a bit of a roller coaster at times and you have to grow a thick skin. You canā€™t let a lack mentality rule the roost. You have to do personal development work, which includes working on your mindset to keep you in the right frame to take the action required for results aka bringing in sales!ā£ ā£ ā£ ā£ Can you share what was the most striking difference between your actual job and how you thought the job would be?ā£ ā£ All the admin involved in running a business. I hate spreadsheets and doing things like accounts. Bookkeeping and accounting was the first thing I outsourced. I then built a team over time and these days I have two virtual assistants, a social media manager, a web developer, graphic designer, publicist and I send my RAW photography files to a company in the USA for editing. I like to stay in my ā€œzone of geniusā€ and work with my private coaching clients, shoot personal branding pictures and host retreats for female entrepreneurs.ā£ ā£ ā£ ā£ Has there ever been a moment when you thought to yourself ā€œI canā€™t take it anymore, Iā€™m going to get a ā€œrealā€ job? If so how did you overcome it?ā£ ā£ Yes, sometimes I have moments when I think ā€œWhy am I doing this to myself!ā€ I soon get over it though, because, letā€™s face it, I never want to go back to working in an office with fixed hours, minimal annual leave and no flexibility.ā£ ā£ ā£ ā£ Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?ā£ ā£ Not taking a payment upfront for a pre-wedding shoot around London. The couple turned out to be ā€œconfidence trickstersā€ and had been staying at a 5-Star Hotel in London, charging everything to a card and using the concierge to buy expensive items from brands like Chanel. They skipped the country and never paid their bill! They even duped a private security guard and chauffeur. Needless to say we didnā€™t deliver them their high-res images as they never paid us either! Very bizarre.ā£
"How I Turned My Hobby Into A Careerā€ - An inter "How I Turned My Hobby Into A Careerā€ - An interview with AUTHORITY MAGAZINEā£ ā£ Can you tell us a bit about your ā€œchildhood backstoryā€?ā£ ā£ I grew up in South Africa and always dreamed of becoming a professional photographer. Unfortunately, my parents werenā€™t able to afford to send me to Uni so I went with my second option, which was to study graphic design and do a diploma. My mom was born in England so I was able to get my dual citizenship and move to London at the age of 18. My father was an architectural technician, so I always enjoyed his appreciation of good design. I moved around a lot as a child after my parentā€™s divorce and I ended up changing schools seven times! This theme of moving around has followed me into my adulthood and Iā€™ve now visited 26 countries and counting.ā£ ā£ What was the catalyst from transforming your hobby or something you love into a business? Can you share the story of your ā€œah-haā€ moment with us?ā£ ā£ I distinctly remember being in a full-day session with a destination-wedding photographer at a big photography convention in London. I saw his pictures and lifestyle and thought to myself, thatā€™s what I want. So I did it. At the age of 27 I started a photography business in the UK and grew it to be one of the most well known in the country. My work was published 75 times in glossy bridal magazines and my husband was able to leave his job and join me in shooting weddings all over the globe including Morocco, Santorini, Bali and Mauritius to name a few.ā£ ā£ There is no shortage of good ideas out there, but people seem to struggle in taking a good idea and translating it into an actual business. How did you overcome this challenge?ā£ ā£ I always focus on one thing at a time. I ran my successful photography business for eight years before making the switch to a social media agency. I used everything Iā€™d learned marketing my own business and was able to serve the wedding industry very well. Once people started approaching me, asking me how to brand and market themselves I transitioned out of the social media agency world and created my business-coaching brand. Itā€™s good to know when to let go of something thatā€™s no longer lighting you up.

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