The Blog

create an extraordinary life

What is a Personal Brand, and why do I need one?

What forms your personal brand? Apart from your logo and website, your personal brand includes your overall presence online including your videos, your photos, the way you speak and represent yourself, your story, your vision, what your brand stands for, how you connect with people and who your ideal clients are that you want to...

5 Stages of Market Sophistication

This may be why your marketing's falling on deaf ears -  Market Sophistication was introduced by Eugene Schwartz in his 1966 book Breakthrough Advertising. The term addresses the different levels of client awareness and is divided into 5 stages. Each stage looks at how sophisticated your clients’ knowledge is of your market and what it’s...

Why You Must Use Storytelling in Your Marketing

In the age of smartphones, social media, and being virtually connected to everyone all of the time, the dynamics of marketing have changed. Intrusive, selfish, and egocentric marketing tactics no longer work in the way they used to. Clients see through gimmicks and turn their back away from companies that push unwanted products and services...

How This Millennial Mom Leveraged Her Personal Brand To Land A $19K Dream Gig In Paradise

In April 2018, I was interviewed by Celinne Da Costa on how personal branding can open doors in business. The article was published in Forbes and I thought it would be great to share it with you! It discusses my personal journey and how I got into business coaching. Enjoy! Celinne Da Costa: What is...