Build your brand online

with chanelle segerius-bruce

It's time to leverage your years of knowledge and make money teaching what you know online

A 6-month group coaching program for experts who are ready launch programs online for more flexibilty to work from anywhere

You always knew starting your own business was the right path for you. You just didn’t expect to spend so much time working in it!

By this point in your career, you’ve more than paid your dues, sacrificing weekends, holidays and family time for the sake of your clients. The number of man hours you’ve put into building this dream business of yours is beginning to weigh on you, and you can’t imagine spending one more year, let alone the rest of your life living this way.  

Frankly, you’re beyond maxed out, and something’s got to give — and fast.
You’ve done your time and built the reputation for being bloody good at what you do, and you’re ready to move into the next phase.

You want leverage

You want to work online

You want to make money teaching what you know

it's time to launch yourself online

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AS INTERVIEWED BY

Hi There!

I'm Chanelle I spent 10 years as one of the most sought-after wedding photographers in the UK,

lugging my gear to shoot after shoot — and then spending many hours editing images until midnight. When I wasn’t staying local, I was travelling to places like Bali and Morocco to shoot on location. Luckily I loved what I did but it was a one-way ticket to burn-out central!

90% of my weddings were published in glossy wedding magazines, and I was even commissioned by You & Your Wedding Magazine to shoot the back fashion pages. As my reputation grew, so did my workload. It was an endless cycle of late nights, early mornings, and full weeks spent away from my family, immersed in my job.

I was grateful to have so much business, of course, but I knew I needed a change and we were craving a warmer climate and a new adventure, so we joined a photography studio in the Turks & Caicos Islands in The Caribbean.

Two weeks before we left the UK, I found out I was pregnant! I still worked the 9-months and then took a few months off for maternity leave. I was being asked when I'd be going back to work and at first, I started with three days a week. My salary was reduced due to my lower number of hours and when I did the calculations I was paying out more to my baby's nanny than I was making. Something had to change. 

We relocated to South Africa, I launched a social media agency serving mainly the UK wedding industry and ran that for three years. People started asking me how I do what I do, how to market and brand themselves so I took a year-long coaching program to deepen my own skills.

That’s when I became a business coach and mentor. I transitioned from behind the scenes to the face of my own personal brand. By October of that year, I had my first $17K month in sales.

I was selling high-ticket, high-value packages but what enabled me to truly leverage was creating my signature group program and moving from one-to-one to teaching one-to-many.

Fast forward to July of 2019 and my launch resulted in a $35K month!

I'd made my yearly income at the photography studio, my monthly income! #gamechanger

Now, keep in mind that I'm based in South Africa where the average monthly salary is $1000 and I am able to leverage the currency and live in a dream location right on the beach.

I finally have everything I wanted when I became an entrepreneur: full control over my schedule, a global impact, financial freedom, and more time with the people who matter most to me in this world.   

I've helped many entrepreneurs do the same thing as me by adding an extra arm to their business in the form of teaching what they know. This isn't a one-off and it doesn't only apply to me, it can work for you too if you're willing to do the work. 

I'm now making €10K - €20K months after adding photographers coaching to my business. I followed all the steps and implemented them right away. I was able to book my first one on one coaching clients and VIP days.

Yvonne Van Dalen

#BUILDYOURBRANDONLINE

Launched her own business for the first time after doing branding & marketing for the past 16 years. She made her investment back in 4-5 weeks. Danielle created her signature offer, got clear on her brand and launched herself as a consultant.  She's about to do her own live launch and offer more 1:1 high-end programs and she's developing her very own group program.

Danielle Garber

#BUILDYOURBRANDONLINE

Because of Chanelle, I am now a 6 figure business owner, in USD. Since creating my signature offer my package has been sold out every single month without fail.

Carol Hampshire

#BUILDYOURBRANDONLINE

It's finally time to launch that group program or course online

You run a successful business. You've got years of experience and now it's time to step up, stand out authentically and share your expertise with those who're wanting to learn from you.

People are already inboxing you with requests to “pick your brain.” Clearly, this is a good sign, but when it comes to charging for your knowledge, you’ve got more questions than answers.

Can you still keep your existing business AND make money as an expert in your chosen field?

How do you neatly package up your knowledge into products and services that clients are willing to invest in?

And what exactly does it take to step up, become an industry leader, and build a personal brand? AND what does it mean to do an online launch?

Introducing Build your brand online

This is a LIVE, 6-Month Group Program that takes you step-by-step through the exact process that will get your mentoring business off the ground and teach you how to scale it, so you can leverage your time and get paid for what you know, NOT what you do.

Because you’re done with feeling overwhelmed, chasing after clients and having to physically show up and work to make money. If you don’t put in the hours the cash dries up. You are so ready to launch a program online!

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In the last 5-months, I've had 3 x 6-figure £ launches. That's £100K months! Chanelle was the first person who taught me about launches. If you need good, solid, practical tools on how to move your business forward, how to scale and how to start getting the clients and the life that you really want! I now make most of my money through passive income!

Lisa Johnson

#BUILDYOURBRANDONLINE

I booked 7 private coaching clients and 15 people joined my group program.  After working with Chanelle I realized my passion and got clear on my Brand Hero. I have interviewed one of my mentors, Tim Noakes the founder of Banting, and I am also writing my own book!

Ilze Czubora

#BUILDYOURBRANDONLINE

I have booked a 3-month coaching client @ £3550 and 3 VIP days @ £2500 each. After learning the structure and framework for my business from Chanelle, I have clients traveling from Belgium and Switzerland to work with me! I'm having a huge impact on the industry. I have launched my online program and my new website. Thank you, Chanelle for all your support.

Shan Fisher

#BUILDYOURBRANDONLINE

Build Your Brand Online is for you if You're

  • Keen to mentor, teach, coach, consult online

  • Looking to brand yourself as the expert that you are

  • Ready to teach what you know, enabling others to do the work instead of you by outsourcing

  • Wanting to learn how to work online and on your own schedule instead of your clients’

  • Unsure of what to focus on first...and then after that...and then after that

  • Feeling unclear on who exactly you want to work with

  • Eager to get your message out to many instead of one person at a time!

  • Open to offering a blend of advising and high-end done for you services, so you can earn more profit while working fewer hours

Ready to leverage yourself online? ENROL NOW

BUILD YOUR BRAND ONLINE - THE GROUP PROGRAM

I booked 48 people onto my new online course for beginner's photography! Chanelle's BYBO program was able to offer me the step-by-step hand-holding guided process that I was so badly looking for. I was investigating ways to increase my income and the best way was to add mentoring, coaching, online courses and workshops.

Derryn Schmidt

#BUILDYOURBRANDONLINE

Celine sold 17 spots into her group program and sold out her one on one Coaching. After the BYBO coaching, she was able to increase her pricing for her group and one on one coaching sessions.

Celine da Costa

#BUILDYOURBRANDONLINE

I launched and SOLD OUT 6 workshops, aimed at wedding and portrait photographers and generated over R216K ($16K) in sales! Thanks to the BYBO coaching program with Chanelle, I got clear on who I wanted to work with and developed and launched my workshops successfully.

Jacki Bruniquel

#BUILDYOURBRANDONLINE

What do you get from ... Build Your Brand Online?

It will show you how to:

  • Gain clarity around what your signature offer will be and how to sell it
  • Create your Brand Hero (your person! your ideal client)
  • Brand yourself as the expert that you are
  • Explode your visibility and create content that gets your message to the masses
  • Use your unique story to connect deeply and authentically online
  • Learn what systems and structures you need for email list building and growing your tribe
  • And more...
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Joe landed a $40K contract PLUS generated $30K in 9 weeks, after joining Chanelle on her BYBO coaching program.

Joe Mebrahtu

#BUILDYOURBRANDONLINE

I signed up 9 students organically after creating and launching my first digital course! The BYBO program with Chanelle has enabled me to earn more, work less and do the things I absolutely love.

Bea Mangar

#BUILDYOURBRANDONLINE

Within the first 6-weeks, I had my first online launch and made £43K in a 48 hour period. That all came from Chanelle!
Chanelle gave me the idea to offer PR to coaches/consultants/mentors and I've already set up the company. I'm working with Chanelle and her team to create the brand. I already have 5 clients before the website is launched! I'm already making money in the new company from her idea.

Nicola Russell-Roy

#BUILDYOURBRANDONLINE

Here it is ... Build Your Brand Online is the same step-by-step process I take all of my private coaching clients through.

 It will help you establish yourself as a personal brand and create a business that gives you the ease, freedom and flexibility you’ve been craving.

Module 1 - Go for the Goals

Go for the Goals

It's time to work out what you want. There's no point spending time and money on building your business when you're not feeling 100% aligned.

That’s why we start by setting your goals, doing powerful forward visioning and mapping out what your business needs to look like in order to support the life you want to create.

You’ll also write your Brand Stand and know WHY you do what you do, so that you stay committed to what you’re building long-term

Figure out what online business model is right for YOU, so you can feel good and make money at the same time.

Move out of worker-bee mode and into the role of coach, consultant, speaker and leader. Narrow down your Zone Of Genius and move from feeling foggy-brained to crystal clear on what you do, what results you get for people and how to articulate that in a way that will have your ideal clients lining up out the door to work with you.

(Value: $497) Included in Build Your Brand Online

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Module 2 - Brand Hero

Who do you want to work with?

Create your BRAND HERO. It's time to go deep. It's time to get to know your ideal client like never before. I'm talking about knowing her so well that when you write your newsletters and social media posts people message you asking if you were talking about them!?

I get this all the time, and that's a good thing. It means I KNOW you so well 😉

You have to be specific in your marketing. It doesn't mean you'll never work with anyone else but when you can visualise this perfect person and write to them and them alone you'll nail it every time!

I'll help you with this process so it won't feel like a shot in the dark.

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Module 3 - Signature Offers

Signature offers that sell out

A confused mind says no! When you're all over the place with your offers you'll feel overwhelmed and confused, imagine how your potential clients see this?

In Module 3, you’ll get clear on your main offer — the one thing you're excited to put together and share with the world. It's the package you want every client to buy!
It's time to flesh this out fully and be proud of the value you're offering and to charge your worth for your years of knowledge and experience.

Use this to map out your:

• In-person workshops
• Retreats or Masterminds
• Online Skype mentoring programs
• VIP Intensive days (coaching/consulting/mentoring/teaching)
• Done-for-you service mixed with consulting
• Group programs to scale and leverage your time

(Value $497) Included in Build Your Brand Online

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Module 4 - Personal Branding

Personal branding for Profit

Now that you’re no longer hiding on the sidelines, you’ll need to take center stage as the face of your own personal brand.

In Module 4, you’ll create connection through STORY and your unique visual brand. What's fascinating about you to your Brand Hero? How can you stand out and remain authentic and genuine? Hint: the more real and personable you are the more this will happen naturally.

Then you’ll create the visual elements of your brand as you nail the look and feel. Whether you’re undergoing a brand refresh or starting from complete scratch, you’ll learn what goes into a brand that reflects your personality and where you are now (admit it, those pics you had done a year ago are looking a little tired!).

Pull the pieces together and refresh your website or create a new one for your new target audience. You’ll also be able to post in the exclusive Facebook group and get my one-on-one feedback. Ask your questions about your brand during the live coaching calls to work out what's best for you.

(Value $497) Included in Build Your Brand Online

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Module 5 - Get Found

Get Found (and Hired)

What if instead of having to seek out clients, clients found YOU?  

This is where you share your message and give the world the chance to find out what you do, who you are and how you can help them. Being specific in your marketing will ensure you attract your BRAND HERO. However, you do need to know how to create content and spread it across multiple social media platforms so that they have a chance to find you!

I'll provide you with the exact blueprint that I use and my social media marketing clients have been using to attract clients for over 3 years now.

Learn how to create a piece of Pillar Content that gets shared across the internet. Batch your content creation and schedule it out so that you're not bogged down with posting all day long and not knowing what to do where.

BONUS: Brand Your Instagram — My comprehensive Instagram Course videos will show you how to light up your potential clients’ Instagram feeds with your perfect online presence.

(Value $497) Included in Build Your Brand Online

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Module 6 - Lead Generation

Lead Generation that Leads to Sales

You have potential dream clients all over the world, and with the way of the internet these days you have access to them - if you know how.

Through building your email list, creating a freebie and keeping in contact with people through your newsletters and possibly a Facebook Group, you now have a brand new way of building a tribe.

You’ll get a step-by-step walkthrough of what you need to start building up your database (ever heard the phrase "your money's in your list?") with targeted clients who want to work with you.

Start using paid traffic AKA Facebook ads to speed up this marketing process. I'll cover target audiences, the Facebook Ads Manager, your tracking pixel and what that even means, plus pull it all together with your Freebie and your email list building.

(Value $497) Included in Build Your Brand Online

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£17K from the first launch and £22K from her second group program launch! Jennifer has now built a 6-Figure business (in pounds £) coaching other Celebrants!

Jennifer Claire Constant

#BUILDYOURBRANDONLINE

Frances's business has expanded and her income went through the roof! She transitioned from a face-to-face coaching practice to being able to coach people from all over the world.

Frances Briggs

#BUILDYOURBRANDONLINE

Charlotte launched her consulting business and is now booking VIP clients for 1:1 mastermind days, consulting clients, hosting her own events for bridal retailers. She also gets booked for public speaking engagements at places such as the Ritz in London.

Charlotte Balbier

#BUILDYOURBRANDONLINE

PRIVATE MEMBERSHIP AREA

Lifetime access to the video trainings & workbooks. Live Zoom Group Coaching calls for real-time feedback and business coaching with Chanelle. A Facebook Group for the BYBO Inside Scoop community. 

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Meet the Guest Experts

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Kylie Slavik

Story Marketing

Kylie's made millions for her clients and increased sales conversions for already successful companies through story marketing. Her first Facebook Ads Campaign had a 2000% ROI. She teaches how to add to every component of a marketing funnel. Ads. Landing Pages. Lead Magnets. Emails. Sales Pages. Sales Enrollment Calls. Even Retargeting and Follow-Ups.

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Lisa Johnson

How to sell out group courses

Lisa has consistently sold out every coaching programme and course she's offered including a Mastermind in just 2 days and gained 150 subscribers to a monthly membership in a weekend giving her a semi-passive income stream of over £7k per monthLisa will be telling you the steps she takes to sell out her programmes and the biggest mistake people make when selling a course.

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Danielle Garber

Blogging & SEO Strategy

Danielle turned her website into an evergreen lead-generating machine using organic SEO strategy, helping to treble the size of her 6-figure Finance business. She is also the founder of Be More You Online and is a Brand & Marketing Expert who teaches small businesses to supercharge their impact, income and reach. In her training she shares the strategies you need to use your blog and website content to grow your reach organically.
Pinterest Expert Training Online
Anat Morderer

PINTEREST EXPERT

Anat started out as an online influencer and then transitioned into a digital marketer that focuses on social media. She is the founder of Creative Boost, a service-based digital marketing business. Her speciality is Pinterest profile optimization, SEO adjustments, content strategy, and growth. On Pinterest, her work leads to a strong brand image and the creation of many viral pins that generate a lot of traffic for her clients’ websites. Her training covers everything you need to know about using Pinterest to grow your brand. 

PR Agent and Publicist for Personal Brands
Nicola Russill-Roy

PR EXPERT

Propose PR was founded in 2008 and was the UK’s first PR agency dedicated to representing brands within the wedding industry. By combining years of valuable experience in the industry, teamed with a wealth of media contacts and an evidential passion for our profession, Propose PR produces quality and consistent results for their clients. The services provided by Propose PR include press release management, media pitching, press stunts, social media campaigns, copywriting, media relations, brand building, promotions, video marketing, celebrity endorsement, product launches, photo & film shoot management & designing growth strategies.

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Shayla Locklear

WRITING COPY THAT SELLS

Since her initial jump into entrepreneurship six years ago, Shayla has created, bought and sold several different companies. Currently, she is the Founder/Owner of ShaylaUnlmtd and Unlmtd Brands LLC.  Shayla teaches high-performance service-based entrepreneurs worldwide how to grow, scale and add leverage inside of their businesses in nontraditional ways. She is passionate about leading with soul and intuition, personal development, Copywriting, marketing and helping entrepreneurs build wealth/ create their legacy through their businesses.

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Rebecca Matias

Sales Conversations

Rebecca Matias is a personal growth hacker and success strategist. She helps women create 6-7 figure businesses and lives they love because she believes that “when women are financially empowered, the world changes for the better.” Her training takes us through the important sales conversations. 

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Laura Payne-Stanley

MINDSET - LIMITING BELIEFS

Laura is an award-winning platform creator with over 1/2 million social reach, an experienced marketer, and Master Practitioner of NLP and Hypnotherapy. Her training covers Releasing Limiting Beliefs as you step into the role of expert in your personal brand. 

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Celinne Da Costa

Brand Story Coach

Celinne da Costa is an international Brand Story Coach, Published writer and Active Dreamer. Building her business and exploring the world from wherever she chooses to be. Sounds like a dream, right? It is, but that's because she designed it way! Being clear on your story and how that impacts your life and business are her key teachings in her guest training! 

Stephanie Nickolich
Stephanie Nickolich

SALES FUNNEL EXPERT

Stephanie, 7-Figure powerhouse, helps women crush their doubts, master their money mindset, and strategize their sales and systems to skyrocket their success. Her specialty is catapulting your conversions. Her training covers everything you need to know to make sure your sales funnel is working for you. 

Elana Schutte
Elana Schutte

Facebook Ads

Elana Schutte helps business owners & entrepreneurs find their dream clients & build authentic relationships that convert into sales, using various online marketing strategies. In her in depth tutorial on Facebook Ads, she teaches us all the steps to go from clueless to master with Facebook Ads. 

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Lauren Vanessa Zink

Copywriting for Launches

Lauren helps entrepreneurs find their voice, nail their messaging, and write incredible, sales-making copy. She’s taken tens of thousands of coaches, consultants, and creatives from “Who are you?” to “Holy sh*t, where have you been all my life?” In this training she talks us through the key things you need from a copy and content perspective for a launch

Megan Hudson
Megan Hudson

Introduction to Coaching

Megan Hudson is a business and marketing coach with almost 20 years’ experience in the coaching industry and over 10 years’ experience in the fields of brand marketing and advertising. In her two training modules she teaches the fundamentals of coaching and shares the key competencies that make a good coach. 

Guest Expert Sales Page
Yvonne van Dalen

Launch Case Study

Yvonne van Dalen is the creator of three successful businesses: a translation agency, her photography studio and her coaching business - Photographers Coach. She works 20 hours a week and spends her afternoons and weekends with her family and friends. In this training she takes us behind the scenes of her first group program launch, based on what Build Your Brand Online teaches. 

Jessica Nazrali
Jessica Nazrali

Using LinkedIN for Lead Generation

Jessica Nazrali works with coaches, consultants and service based industry leaders to help them generate more sales calls from people who want to work with her. She will show us in this audio bonus training everything you need to know to market your business on LinkedIN

and there are more Bonus Trainings

learn to launch online

Seven lessons teaching you everything you need to know about launching. The lessons cover planning out the launch, making sure your copy is perfect, filling your groups and programs as well as a detailed behind the scenes look at launching a group program. 

(value $799) Included with your program

A website that converts

I'll talk you through the must-haves for a website that converts (aka gets people to contact you and join your email list). You want it to be super easy for people to get hold of you. Learn what the top agency's in New York are doing (I recently had my site reviewed by one of them and I'm going to pass on what they taught me). What's working in 2017? What do you have to know before creating/updating your website.

(value $150) Included with your program

SEO - How to get your site at the top of Google Searches 

You need to have your website come up at the top of Google searches. I will show you behind-the-scenes inside my WordPress websites. Find out which plugins to use and why. Get into the head of your Brand Hero (ideal client) and think about what they would be searching for. Know what to blog about and why it's so important for SEO. Learn my on page SEO techniques for coming up!

(value $299) Included with your program

What you can do to get clients right now

I get it, you want to bring in clients yesterday! In this training, I will show you what to do to get clients in right now! Action steps that you can take today and this week to be visible, put your offer out there, get in front of people who want to buy what you have to offer. This is what it takes: consistency, clarity and approaching the right people. Steps to bring in clients asap!

(value $199) Included with your program

Keep your head in the game

A lot of you aren't succeeding because of holding yourself back, fear, anxiety - the I'm not good enough, pretty enough, thin enough or qualified enough. Listen, if you've been in business for a few years and are highly experienced (like I know you are) then it's time to move out of your own way and take action! I'm going to share with you how I've worked on my mindset and how I keep going even when fear rears its ugly head.

 (value $199) Included with your program

it's time to make a decision

YOU KNOW WHAT YOUR LIFE LOOKS LIKE IF YOU CARRY ON DOING WHAT YOU'VE ALWAYS DONE 

Standing at the crossroads you can take the familiar road and carry on with what you've always done. Getting the results you've been getting all along. But you're here, right now, reading this because you've already decided that that's not what you want for you or your business.   

BUILD YOUR BRAND ONLINE gives you the exact steps you need to take to create a lucrative extra income as a coach, consultant or mentor in your area of expertise. 

Questions?

Here're your answers...

Can't I just sign up later for Build Your Brand Online?

This is the last time I'm opening access to BYBO in 2019. Aside from signing up for the private coaching, there won't be another opportunity for your join the Build Your Brand Online program this year! So enrol now!!

Who is Build Your Brand Online For?

If you're ready to teach what you know, create a personal brand and add an extra income stream through adding mentoring, coaching or consulting to your business. If you'd like to learn how to launch and leverage by moving into group programs this is for you too. 

When Does Build Your Brand Online Start?

Nov 2019

How much access will I get to Chanelle?

Every training will be done by Chanelle. She will also be in the private Facebook group responding to questions and giving additional support to Build Your Brand Online students like you. There is a Zoom Group Coaching call every two weeks, where you will have time to ask specific questions to Chanelle. 

What's the Investment?

Build Your Brand Online, along with all the bonuses is worth a whopping $17000, but you only pay $2500 if you sign up now. Keep in mind that you'd only need to sell one high-ticket, high-value package of your own to make your money back! 

What's the refund and cancellation policy?

No there isn't. I only want people to join who are 100% committed and are ALL IN. Please understand that there is work involved to do this but that it will pay off in the end! Please listen to all the video testimonials to see what results past students have had. 

Is there a VIP Option for Build Your Brand Online?

Yes! It includes 3 x 45 min private coaching calls PLUS Voxer access to me Mon - Friday for voice messaging (so I can answer all your questions) 

A recap of what's included...

6 High-quality training modules with professional videos of Chanelle teaching to camera (not slides)

6 Workbooks for you to dig deep and get crystal clear on what you sell, who you want to work with,  what your personal brand needs to be and how to reach clients online

2 x live group coaching Q&A calls each month via Zooom so you can get your questions answered

My eyes on your Sales Page copy via a Google Doc so I can help you nail your signautre offer

A supportive community: A private Facebook group for members of this program

Guest expert trainers

Lifetime membership, for as long as the program is up

BONUS:  6 x (over 1-hour each) Audio Recordings of the trainings I did for my last group program (Value $497) covering marketing, branding, mindset and more

BONUS: Brand Your Instagram online self-study video training 

Optional VIP Track which includes private 1:1 Coaching Calls 

get started now Choose Your Plan

6-month group program with video modules, workbooks and live group coaching calls

BEST VALUE

One Payment Of $2500

USD

Instalment Plan

6 Payments Of $467

USD

Instalment Plan

12 Payments Of $247

USD

VIP TRACK (only 8 Spots!)

Includes three 45-min private coaching calls with Chanelle PLUS Voxer access for direct messages with Chanelle to support you as you go through the program!

One Payment Of $3500

USD

6 Payments of $600

USD

Launched her photography course and sold out. Anastasia made $3500 in a day, all thanks to the training she got from Chanelle and Build Your Brand Online.  She says the advise is practical and helped her move forward with purpose.

Anastasia Gentry

#BUILDYOURBRANDONLINE

Launched a Black Friday sale before she'd even created her program and made her investment back within 2-weeks! Next up Paula is going to be doing a bigger group program launch! All based on the advice in Build Your Brand Online.

Paula janse van Rensburg

#BUILDYOURBRANDONLINE

Sold three coaching packages before her website even launched. Tanya is a photographer who is setting up her new business, coaching wedding photographers. Through Build Your Brand Online she's been able to move her idea forward, that has been a concept for years, even selling coaching packages before her website launched.

Tanya Colclough

#BUILDYOURBRANDONLINE