Confidently go from expert entrepreneur to money-making mentor
You always knew starting your own business was the right path for you. You just didn’t expect to spend so much time working on it!
By this point in your career, you’ve more than paid your dues, sacrificing weekends, holidays and family time for the sake of your clients. The number of man hours you’ve put into building this dream business of yours is beginning to weigh on you, and you can’t imagine spending one more year, let alone the rest of your life living this way.
Frankly, you’re beyond maxed out, and something’s got to give — and fast.
You’ve done your time and built the reputation for being bloody good at what you do, and you’re ready to move into the next phase.
You want leverage.
You want more time off.
You want to stop trading your time for money!
and work from wherever you like
I'm Chanelle and I know what you’re struggling with because I’ve been where you are right now.
I spent 10 years as one of the most sought-after wedding photographers in the UK, lugging my gear to shoot after shoot — and then coming right back home to my Mac to edit the photos I took. When I wasn’t staying local, I was traveling to places like Bali and Morocco to shoot on location.
90% of my weddings were published in glossy wedding magazines, and I was even commissioned by You & Your Wedding Magazine to shoot the back fashion pages. As my reputation grew, so did my workload. It was an endless cycle of late nights, early mornings, and full weeks spent away from my family, immersed in my job.
I was grateful to have so much business, of course, but I knew I needed a new approach to doing what I loved — one that didn’t require me to miss out on beach days with my daughter and date nights with my hubby.
The straw that finally broke the camel’s back? When I realised I was busting a gut — and still making less money than my daughter’s nanny!
That’s when I became a business mentor and transitioned from behind the scenes to the face of my own personal brand. By October of that year, I had my first $17K month in sales.
Now I finally have everything I wanted when I became an entrepreneur: full control over my schedule, a global impact, financial freedom, and more time with the people who matter most to me in this world.
"I generated over $31K and paid off my credit cards within weeks of starting BYBO! So Thankful!" - Joe Mebrahtu
“I made R35 000 in sales on my first workshop and I have to attribute my success to Chanelle’s program.” - Derryn Schmidt
"£28,5K WOW. Within weeks of doing BYBO I had my first 5-figure month, and then another!" - Jennifer Claire Constant
“£18K in 18 days (July 2018). 2018 - The year of 5-figure months.” - Kelly Chandler
"I brought in over £10k of sales and contributed to my best month ever!" - Louise Beukes
£37K of sales within weeks of starting coaching. I'm making the money I dreamed of! - Nicola Russill-Roy
“€4100 extra revenue from mentoring in just 4 weeks of being on the program!” - Dasha Caffrey
“I had a £60k mastermind launch, and went up to £10k a month in passive income alone!” - Lisa Johnson
“I made €41 000 Euros in 90-Days for photography and personal branding work!” - Claire Morgan
I launched and SOLD OUT 5 workshops, aimed at photographers and generated over R216K ($16K) in sales! - Jacki Bruniquel
“I made £21.5K from 2 Event clients signed in my first month working with Chanelle!” - Rupa Nagamootoo
“I'm creating consistent 5-figure months! My signature package is now priced at $3940.” - Carol Hampshire
“Over $10k in one month! I now work less hours and make more money than I ever have before!” - Chantal Edouard-Betsy
"I booked €15,000 photography clients and pre-launch coaching worth €4750!" - Yvonne van Dalen
it's time to design your life
I believe that what you focus on grows, with a clarity comes power and that you can design a life of freedom by being super intentional every single day
Let’s face it — it’s time to stop working your arse off and start teaching what you know!
You run a successful business. You've got years of experience and now it's time to step up, stand out authentically and share your expertise with those who're dying to learn from you.
People are already flooding your inbox with requests for coffee dates to “pick your brain.” Clearly, this is a good sign, but when it comes to cashing in on your knowledge, you’ve got more questions than answers.
Can you still keep your existing business AND make money as an expert in your chosen field?
How do you neatly package up your knowledge into products and services that clients are willing to pay premium prices for?
And what exactly does it take to step up, become an industry leader, and build a personal brand?
Introducing Build your brand online
This is a LIVE, 3-Month Group Program that takes you step-by-step through the exact process that will get your mentoring business off the ground and teach you how to scale it, so you can leverage your time and get paid for what you know, NOT what you do.
Because you’re done with feeling overwhelmed, chasing after clients and having to physically show up and work to make money. If you don’t put in the hours the cash dries up.
Build Your Brand Online is for you if You're
Keen to mentor, teach, coach, speak, host workshops or retreats (online or offline)
Looking to brand yourself as the expert that you are
Ready to teach what you know, enabling others to do the work instead of you
Wanting to learn how to work online and on your own schedule instead of your clients’
Unsure of what to focus on first...and then after that...and then after that
Feeling unclear on who exactly you want to work with
Eager to get your message out to many instead of one person at a time!
Open to offering a blend of advising and high-end done for you services, so you can earn more profit while working fewer hours
I generated over $31k in revenue and paid off my credit card, in 2 months since starting BYBO. So thankful!!
Made $2K for 2-Hours of one-on-one consulting work. Sold 3 coaching packages in the space of 2 weeks totaling $7500 (July 2018). Signed up a coaching/consulting client for $2500 per month (August 2018).
After a week of working with Chanelle my private consulting went better that I could have hoped. I can’t put into words how it feels to be paid based on value rather than time. I am so grateful for your assistance and encouragement.
While working with Chanelle, I got clear on my message, offer and audience. She gave me the clarity, strategy and self-belief to launch immediately. As a result I ended up enrolling three clients for $10,000 within 6 weeks.
BUSINESS DEVELOPMENT AND MARKETING - CANADA
I launched and SOLD OUT 6 workshops, aimed at wedding and portrait photographers and I have a number of people on a waiting list for the next one!
I would recommend working with Chanelle as she has a wealth of experience and knowledge to help any entrepreneur who is wanting to launch something but isn't sure of where to start.
My most important work to date with Chanelle has been to get clear on my branding and website which is now in development and I am so excited to see the results.
PHOTOGRAPHER | SPEAKER - SOUTH AFRICA
WEDDING VENUE CONSULTANT - UK
What do you get from ... Build Your Brand Online?
It will show you how to:
- Gain clarity around what your signature offer will be and how to sell it
- Create your Brand Hero (your person! your ideal client)
- Brand yourself as the expert that you are
- Explode your visibility and create content that gets your message to the masses
- Use your unique story to connect deeply and authentically online
- Learn what systems and structures you need for email list building and growing your tribe
- And more...
Module 1 - Go for the Goals
Go for the Goals
It's time to work out what you want. There's no point spending time and money on building your business when you're not feeling 100% aligned.
That’s why we start by setting your goals, doing powerful forward visioning and mapping out what your business needs to look like in order to support the life you want to create.
You’ll also write your Brand Stand and know WHY you do what you do, so that you stay committed to what you’re building long-term
Figure out what online business model is right for YOU, so you can feel good and make money at the same time.
Move out of worker-bee mode and into the role of coach, consultant, speaker and leader. Narrow down your Zone Of Genius and move from feeling foggy-brained to crystal clear on what you do, what results you get for people and how to articulate that in a way that will have your ideal clients lining up out the door to work with you.
(Value: $497) Included in Build Your Brand Online
Module 2 - Brand Hero
Module 3 - Signature Offers
Module 4 - Personal Branding
Module 5 - Get Found
Module 6 - Lead Generation
Lead Generation that Leads to Sales
You have potential dream clients all over the world, and with the way of the internet these days you have access to them - if you know how.
Through building your email list, creating a freebie and keeping in contact with people through your newsletters and possibly a Facebook Group, you now have a brand new way of building a tribe.
You’ll get a step-by-step walkthrough of what you need to start building up your database (ever heard the phrase "your money's in your list?") with targeted clients who want to work with you.
Start using paid traffic AKA Facebook ads to speed up this marketing process. I'll cover target audiences, the Facebook Ads Manager, your tracking pixel and what that even means, plus pull it all together with your Freebie and your email list building.
(Value $497) Included in Build Your Brand Online
I now have more money with less clients, and the cherry on top... they are my absolute dream clients!
Before the group coaching program, I was managing several client's social media accounts. Working with Chanelle helped me get clear on my ideal clients and charging what I am worth. I've added a coaching offer to help women earn a sustainable income doing what they love, while slow traveling in comfort and style.
Chanelle gets straight to the core of building your brand online in simple and practical steps. Having this structure helped me know what I need to do to grow my business to the next level. She truly gives more than you expect!
WRITER | SLOW TRAVEL BLOGGER | SOCIAL INFLUENCER - MAURITIUS
By the time I had finished the group program, I’d brought in over £10k of sales and contributed to my best month yet!
Chanelle’s Build Your Brand Online Group Program helped me to focus on my niche and get more targeted with the services and support I offer my clients.
As a result, I launched my new Signature Branding Experience (signing my first client pre-launch!) and created a new group program to help established wedding business owners take control of their business systems and finances, selling out within a week.
BLOGGER - UNITED KINGDOM
As a result of working with Chanelle, I launched my PR coaching offer. In a few short days I've done £37K of sales for both my private coaching and done-for-you services. This business is exactly what I envisioned and I'm making the money I dreamed of!
I love the fact that although she is super busy herself and has many clients you feel like you are the only one she is working with, this is due to her high level of genuine, client care she has for her clients, their wellbeing and their needs.
I recommend working with Chanelle because she is straight talking, she has your back, she knows what she is talking about, she doesn’t take any shortcuts, and you can rely on her to give the support you would want from any good coach.
PR AGENCY DIRECTOR - UNITED KINGDOM
There's more! Meet My Guest Experts
"My first Facebook Ads Campaign had a 2000% ROI. I’ve added story to every component of a marketing funnel. Ads. Landing Pages. Lead Magnets. Emails. Sales Pages. Sales Enrollment Calls. Even Retargeting and Follow-Ups.
My campaigns have made millions for my clients and increased sales conversions for already successful companies. What I’m most proud of is that I’m proving that marketing can be empathy-driven, and still wildly profitable. I’ve taught this to everyone from solopreneurs to 8-Figure companies."
How to sell out group courses
Lisa's consistently sold out every coaching programme and course she's offered including a Mastermind in just 2 days and gained 150 subscribers to a monthly membership in a weekend giving her a semi-passive income stream of over £7k per month. Lisa will be telling you the steps she takes to sell out her programmes and the biggest mistake people make when selling a course.
Featured on the BBC, Express and Huffington Post as well as having spoken at WedX and Planners Extraordinaire in Dubai, Lisa also runs two wedding businesses whilst raising her 6-year-old twins.
Rather than spending your energy hunting down your next clients, imagine having a strategic partner to create, manage and scale your paid advertising.
I'm Portia R. Jackson and I can help you do that by mixing together a large dose of strategy, a smattering of personality and leveraging my former rocket scientist brain to create fruitful and lucrative Facebook ads and messenger bots.
Lauren helps entrepreneurs find their voice, nail their messaging, and write incredible, sales-making copy. Armed with a B.A. and red lipstick, she’s taken tens of thousands of coaches, consultants, and creatives from “Who are you?” to “Holy sh*t, where have you been all my life?” When she isn’t working on a client launch or writing about herself in the third person, you can find her playing at one of San Diego’s awesome dog beaches with her fur baby Sphinx.
Rebecca did over $1 million in sales while working for one of the world's largest coaching companies.
Rebecca takes a fierce, laser-focused approach to helping women create 6-7 figure businesses and lives they love because she believes that “when women are financially empowered, the world changes for the better.” Rebecca Matias is a personal growth hacker and success strategist.
MINDSET - LIMITING BELIEFS
Laura's an award-winning platform creator with over 1/2 million social reach, an experienced marketer, and Master Practitioner of NLP and Hypnotherapy.
Laura will be doing a training on Releasing Limiting Beliefs as you step into the role of expert in your personal brand
Featured on Huffington Post, & Style Me Pretty, committee member for NLP International Conference and speaking at Paperfest, French Flower School and University resident speaker on Student Enterprise.
Lucy is a confidence coach and professional make-up artist. She encourages women to become the best version of themselves - so that they thrive in life and in business. She's currently a partner with Live Better With :: Cancer and is running a series of confidence and makeup videos for their huge online community and has recently had coverage in Cosmopolitan magazine, Margate Mercury and has had a number of speaking engagements at business events.
PR has changed dramatically in the past five years. Digital communications dominates the publishing landscape. Communications between brand and customer are more important than ever. PR and digital marketing now act as one with fully integrated campaigns.
Brand Story Coach
Celinne da Costa is an international Brand Story Coach, Published writer and Active Dreamer. Building her business and exploring the world from wherever she chooses to be. Sounds like a dream, right? It is, but that's because he designed it way! Being clear on your story and how that impacts your life and business are her key teachings! She's been featured in Forbes, Buzzfeed and Huffington Post among others.
THE MILLIONISTA MENTOR
Stephanie, 7-Figure powerhouse, helps women crush their doubts, master their money mindset, and strategize their sales and systems to skyrocket their success. Her specialty is catapulting your conversions. Going from a single mom to Millionista Mentor in the past 18 months,she's now burst through the glass ceiling, makes unlimited income, and she does all of this with more time than ever to enjoy life with her daughter.
and there are more Bonus Trainings
A website that converts
I'll talk you through the must-haves for a website that converts (aka gets people to contact you and join your email list). You want it to be super easy for people to get hold of you. Learn what the top agency's in New York are doing (I recently had my site reviewed by one of them and I'm going to pass on what they taught me). What's working in 2017? What do you have to know before creating/updating your website.
(value $150) Included with your program
SEO - How to get your site at the top of Google Searches
You need to have your website come up at the top of Google searches. I will show you behind-the-scenes inside my WordPress websites. Find out which plugins to use and why. Get into the head of your Brand Hero (ideal client) and think about what they would be searching for. Know what to blog about and why it's so important for SEO. Learn my on page SEO techniques for coming up!
(value $299) Included with your program
What you can do to get clients right now
I get it, you want to bring in clients yesterday! In this training, I will show you what to do to get clients in right now! Action steps that you can take today and this week to be visible, put your offer out there, get in front of people who want to buy what you have to offer. This is what it takes: consistency, clarity and approaching the right people. Steps to bring in clients asap!
(value $199) Included with your program
Keep your head in the game
A lot of you aren't succeeding because of holding yourself back, fear, anxiety - the I'm not good enough, pretty enough, thin enough or qualified enough. Listen, if you've been in business for a few years and are highly experienced (like I know you are) then it's time to move out of your own way and take action! I'm going to share with you how I've worked on my mindset and how I keep going even when fear rears its ugly head.
(value $199) Included with your program
LinkedIn and getting qualified leads
Joe teaches a very holistic organic way to connect with people on LinkedIn who are in your industry. He teaches a simple process that allows you to connect and then nurture the relationship. People are excited to talk to him on LinkedIn because he is genuinely interested in getting to know them. Clients regularly reach out to him to make contact and begin the process of working with him. Using LinkedIn to generate leads in business is the way social media is heading.
(value $199) Included with your program
Ready to go all in and start building your brand online? Join The Waitlist
BUILD YOUR BRAND ONLINE - THE GROUP PROGRAM
Video Module + Workbook + Live Q&A Coaching Call
TWO 5-Figure months in a row, right after starting coaching. £28,5K in 2 months! I also launched my group program with over £11K in revenue in the first week! Wow!
Chanelle gave me so much confidence in my business, along with new techniques I’d not considered. I had 5 coaching clients and a one-day intensive sign up, equalling £5.3k in sales. All without a website! I extended my coaching plan before the end of my first month. Chanelle helps you realise you can take on the world! When you are just starting out this is exactly what you need. She knows her stuff when it comes to marketing so is a fantastic mentor.
As a result of working with Chanelle I have a beautiful sales page, my website is being designed and I’m learning business techniques that are saving me time. Chanelle really cares about your results. She wants you to succeed. She celebrates with you and gives you the drive to go beyond your goals.
Jennifer Claire Constant
CELEBRANT COACH & CONSULTANT - UNITED KINGDOM
Within 12 weeks I’d booked 4 new coaching clients all on 90-Day Packages and brought in $10 000 to this new branch of my business!
My 90-day coaching programme with Chanelle has been transformative! I needed a business coach to help push me to officially launch my new business with a clear direction. I’ve gone from an idea, to creating a high-level brand and developing and launching my new coaching website, all within 12 weeks.
Even before the new brand and website launched I was securing new vibrant coaching clients, who were attracted to my unique form of coaching.
I recommend working with Chanelle because her experience of creating high-level kick-ass brands, mixed with focused accountability is dynamite in launching new projects.
FULL-TIME BLOGGER & COACH, UNITED KINGDOM
Signing up with Chanelle was one of the best decisions I’ve made. My business improved by 50%, once I followed her guidelines.
10 years ago I turned my 35 year hobby into a successful business. Serving more people and doing the work that I absolutely love with a passion. I signed up for Chanelle’s coaching programme after seeing her featured in Forbes.
Recently, I found myself ‘twiddling’ my thumbs wondering what to do next, as all my work was complete by noon. This had never happened to me before as most days I couldn’t fit it all in. Thank you, Chanelle for pointing me in the direction of my freedom and for continuing to teach me how to do this work in a much more relaxed way.
LIFESTYLE & WELLNESS COACH - SOUTH AFRICA
it's time to make a decision
YOU KNOW WHAT YOUR LIFE LOOKS LIKE IF YOU CARRY ON DOING WHAT YOU'VE ALWAYS DONE
Standing at the crossroads you can take the familiar road and carry on with what you've always done. Getting the results you've been getting all along. But you're here, right now, reading this because you've already decided that that's not what you want for you or your business.
BUILD YOUR BRAND ONLINE is the key to unlocking a new, abundant future! What are you waiting for?
Get on the list!
A recap of what's included...
Remove The Risk With A 10-Day Money-Back Guarantee
I believe in this program so much that to remove the risk for you, I offer a money back guarantee within 2-weeks of signing up. Just shoot me an email, show me that you've done the worksheets and let me know why you feel it's not right for you after all and I'll refund the full fee. I highly doubt this will need to happen!
get started now Choose Your Plan
3-month group program with video modules, workbooks and live group coaching calls
One Payment Of $2500
3 Payments Of $900
VIP TRACK (only 8 Spots!)
Includes three 30-min private coaching calls with Chanelle
One Payment Of $3500