Build your brand online

with chanelle segerius-bruce

Confidently go from expert entrepreneur to money-making mentor

A 6-month group coaching program for experts who are ready to trade in the overworking for more flexibility and freedom in their businesses.

You always knew starting your own business was the right path for you. You just didn’t expect to spend so much time working in it!

By this point in your career, you’ve more than paid your dues, sacrificing weekends, holidays and family time for the sake of your clients. The number of man hours you’ve put into building this dream business of yours is beginning to weigh on you, and you can’t imagine spending one more year, let alone the rest of your life living this way.  

Frankly, you’re beyond maxed out, and something’s got to give — and fast.
You’ve done your time and built the reputation for being bloody good at what you do, and you’re ready to move into the next phase.

You want leverage.

You want more time off.

You want to stop trading your time for money!

it's time to design your life







Hi There!

I'm Chanelle I spent 10 years as one of the most sought-after wedding photographers in the UK,

lugging my gear to shoot after shoot — and then spending many hours editing images until midnight. When I wasn’t staying local, I was travelling to places like Bali and Morocco to shoot on location. Luckily I loved what I did but it was a one-way ticket to burn-out central!

90% of my weddings were published in glossy wedding magazines, and I was even commissioned by You & Your Wedding Magazine to shoot the back fashion pages. As my reputation grew, so did my workload. It was an endless cycle of late nights, early mornings, and full weeks spent away from my family, immersed in my job.

I was grateful to have so much business, of course, but I knew I needed a change and we were craving a warmer climate and a new adventure, so we joined a photography studio in the Turks & Caicos Islands in The Caribbean.

Two weeks before we left the UK, I found out I was pregnant! I still worked the 9-months and then took a few months off for maternity leave. I was being asked when I'd be going back to work and at first, I started with three days a week. My salary was reduced due to my lower number of hours and when I did the calculations I was paying out more to my baby's nanny than I was making. Something had to change. 

We relocated to South Africa, I launched a social media agency serving mainly the UK wedding industry and ran that for three years. People started asking me how I do what I do, how to market and brand themselves so I took a year-long coaching program to deepen my own skills.

That’s when I became a business coach and mentor. I transitioned from behind the scenes to the face of my own personal brand. By October of that year, I had my first $17K month in sales.

I was selling high-ticket, high-value packages but what enabled me to truly leverage was creating my signature group program and moving from one-to-one to teaching one-to-many.

Fast forward to July of 2019 and my launch resulted in a $35K month!

I'd made my yearly income at the photography studio, my monthly income! #gamechanger

Now, keep in mind that I'm based in South Africa where the average monthly salary is $1000 and I am able to leverage the currency and live in a dream location right on the beach.

I finally have everything I wanted when I became an entrepreneur: full control over my schedule, a global impact, financial freedom, and more time with the people who matter most to me in this world.   

I've helped many entrepreneurs do the same thing as me by adding an extra arm to their business in the form of teaching what they know. This isn't a one-off and it doesn't only apply to me, it can work for you too if you're willing to do the work. 

I'm now making €10K - €20K months after adding photographers coaching to my business. I followed all the steps and implemented them right away. I was able to book my first one on one coaching clients and VIP days.

Yvonne Van Dalen


Launched her own business for the first time after doing branding & marketing for the past 16 years. She made her investment back in 4-5 weeks. Danielle created her signature offer, got clear on her brand and launched herself as a consultant.  She's about to do her own live launch and offer more 1:1 high-end programs and she's developing her very own group program.

Danielle Garber


Because of Chanelle, I am now a 6 figure business owner, in USD. Since creating my signature offer my package has been sold out every single month without fail.

Carol Hampshire


Let’s face it — it’s time to stop working your arse off and start teaching what you know!

You run a successful business. You've got years of experience and now it's time to step up, stand out authentically and share your expertise with those who're dying to learn from you.

People are already flooding your inbox with requests for coffee dates to “pick your brain.” Clearly, this is a good sign, but when it comes to cashing in on your knowledge, you’ve got more questions than answers.

Can you still keep your existing business AND make money as an expert in your chosen field?

How do you neatly package up your knowledge into products and services that clients are willing to pay premium prices for?

And what exactly does it take to step up, become an industry leader, and build a personal brand?

Introducing Build your brand online

This is a LIVE, 6-Month Group Program that takes you step-by-step through the exact process that will get your mentoring business off the ground and teach you how to scale it, so you can leverage your time and get paid for what you know, NOT what you do.

Because you’re done with feeling overwhelmed, chasing after clients and having to physically show up and work to make money. If you don’t put in the hours the cash dries up.


In the last 5-months, I've had 3 x 6-figure £ launches. That's £100K months! Chanelle was the first person who taught me about launches. If you need good, solid, practical tools on how to move your business forward, how to scale and how to start getting the clients and the life that you really want! I now make most of my money through passive income!

Lisa Johnson


I booked 7 private coaching clients and 15 people joined my group program.  After working with Chanelle I realized my passion and got clear on my Brand Hero. I have interviewed one of my mentors, Tim Noakes the founder of Banting, and I am also writing my own book!

Ilze Czubora


I have booked a 3-month coaching client @ £3550 and 3 VIP days @ £2500 each. After learning the structure and framework for my business from Chanelle, I have clients traveling from Belgium and Switzerland to work with me! I'm having a huge impact on the industry. I have launched my online program and my new website. Thank you, Chanelle for all your support.

Shan Fisher


Build Your Brand Online is for you if You're

  • Keen to mentor, teach, coach, speak, host workshops or retreats (online or offline)

  • Looking to brand yourself as the expert that you are

  • Ready to teach what you know, enabling others to do the work instead of you

  • Wanting to learn how to work online and on your own schedule instead of your clients’

  • Unsure of what to focus on first...and then after that...and then after that

  • Feeling unclear on who exactly you want to work with

  • Eager to get your message out to many instead of one person at a time!

  • Open to offering a blend of advising and high-end done for you services, so you can earn more profit while working fewer hours

I booked 48 people onto my new online course for beginner's photography! Chanelle's BYBO program was able to offer me the step-by-step hand-holding guided process that I was so badly looking for. I was investigating ways to increase my income and the best way was to add mentoring, coaching, online courses and workshops.

Derryn Schmidt


Celine sold 17 spots into her group program and sold out her one on one Coaching. After the BYBO coaching, she was able to increase her pricing for her group and one on one coaching sessions.

Celine da Costa


I launched and SOLD OUT 6 workshops, aimed at wedding and portrait photographers and generated over R216K ($16K) in sales! Thanks to the BYBO coaching program with Chanelle, I got clear on who I wanted to work with and developed and launched my workshops successfully.

Jacki Bruniquel


What do you get from ... Build Your Brand Online?

It will show you how to:

  • Gain clarity around what your signature offer will be and how to sell it
  • Create your Brand Hero (your person! your ideal client)
  • Brand yourself as the expert that you are
  • Explode your visibility and create content that gets your message to the masses
  • Use your unique story to connect deeply and authentically online
  • Learn what systems and structures you need for email list building and growing your tribe
  • And more...

Joe landed a $40K contract PLUS generated $30K in 9 weeks, after joining Chanelle on her BYBO coaching program.

Joe Mebrahtu


I signed up 9 students organically after creating and launching my first digital course! The BYBO program with Chanelle has enabled me to earn more, work less and do the things I absolutely love.

Bea Mangar


Within the first 6-weeks, I had my first online launch and made £43K in a 48 hour period. That all came from Chanelle!
Chanelle gave me the idea to offer PR to coaches/consultants/mentors and I've already set up the company. I'm working with Chanelle and her team to create the brand. I already have 5 clients before the website is launched! I'm already making money in the new company from her idea.

Nicola Russell-Roy


Here it is ... Build Your Brand Online is the same step-by-step process I take all of my private coaching clients through.

 It will help you establish yourself as a personal brand and create a business that gives you the ease, freedom and flexibility you’ve been craving.

Module 1 - Go for the Goals

Go for the Goals

It's time to work out what you want. There's no point spending time and money on building your business when you're not feeling 100% aligned.

That’s why we start by setting your goals, doing powerful forward visioning and mapping out what your business needs to look like in order to support the life you want to create.

You’ll also write your Brand Stand and know WHY you do what you do, so that you stay committed to what you’re building long-term

Figure out what online business model is right for YOU, so you can feel good and make money at the same time.

Move out of worker-bee mode and into the role of coach, consultant, speaker and leader. Narrow down your Zone Of Genius and move from feeling foggy-brained to crystal clear on what you do, what results you get for people and how to articulate that in a way that will have your ideal clients lining up out the door to work with you.

(Value: $497) Included in Build Your Brand Online


Module 2 - Brand Hero

Who do you want to work with?

Create your BRAND HERO. It's time to go deep. It's time to get to know your ideal client like never before. I'm talking about knowing her so well that when you write your newsletters and social media posts people message you asking if you were talking about them!?

I get this all the time, and that's a good thing. It means I KNOW you so well 😉

You have to be specific in your marketing. It doesn't mean you'll never work with anyone else but when you can visualise this perfect person and write to them and them alone you'll nail it every time!

I'll help you with this process so it won't feel like a shot in the dark.


Module 3 - Signature Offers

Signature offers that sell out

A confused mind says no! When you're all over the place with your offers you'll feel overwhelmed and confused, imagine how your potential clients see this?

In Module 3, you’ll get clear on your main offer — the one thing you're excited to put together and share with the world. It's the package you want every client to buy!
It's time to flesh this out fully and be proud of the value you're offering and to charge your worth for your years of knowledge and experience.

Use this to map out your:

• In-person workshops
• Retreats or Masterminds
• Online Skype mentoring programs
• VIP Intensive days (coaching/consulting/mentoring/teaching)
• Done-for-you service mixed with consulting
• Group programs to scale and leverage your time

(Value $497) Included in Build Your Brand Online


Module 4 - Personal Branding

Personal branding for Profit

Now that you’re no longer hiding on the sidelines, you’ll need to take center stage as the face of your own personal brand.

In Module 4, you’ll create connection through STORY and your unique visual brand. What's fascinating about you to your Brand Hero? How can you stand out and remain authentic and genuine? Hint: the more real and personable you are the more this will happen naturally.

Then you’ll create the visual elements of your brand as you nail the look and feel. Whether you’re undergoing a brand refresh or starting from complete scratch, you’ll learn what goes into a brand that reflects your personality and where you are now (admit it, those pics you had done a year ago are looking a little tired!).

Pull the pieces together and refresh your website or create a new one for your new target audience. You’ll also be able to post in the exclusive Facebook group and get my one-on-one feedback. Ask your questions about your brand during the live coaching calls to work out what's best for you.

(Value $497) Included in Build Your Brand Online


Module 5 - Get Found

Get Found (and Hired)

What if instead of having to seek out clients, clients found YOU?  

This is where you share your message and give the world the chance to find out what you do, who you are and how you can help them. Being specific in your marketing will ensure you attract your BRAND HERO. However, you do need to know how to create content and spread it across multiple social media platforms so that they have a chance to find you!

I'll provide you with the exact blueprint that I use and my social media marketing clients have been using to attract clients for over 3 years now.

Learn how to create a piece of Pillar Content that gets shared across the internet. Batch your content creation and schedule it out so that you're not bogged down with posting all day long and not knowing what to do where.

BONUS: Brand Your Instagram — My comprehensive Instagram Course videos will show you how to light up your potential clients’ Instagram feeds with your perfect online presence.

(Value $497) Included in Build Your Brand Online


Module 6 - Lead Generation

Lead Generation that Leads to Sales

You have potential dream clients all over the world, and with the way of the internet these days you have access to them - if you know how.

Through building your email list, creating a freebie and keeping in contact with people through your newsletters and possibly a Facebook Group, you now have a brand new way of building a tribe.

You’ll get a step-by-step walkthrough of what you need to start building up your database (ever heard the phrase "your money's in your list?") with targeted clients who want to work with you.

Start using paid traffic AKA Facebook ads to speed up this marketing process. I'll cover target audiences, the Facebook Ads Manager, your tracking pixel and what that even means, plus pull it all together with your Freebie and your email list building.

(Value $497) Included in Build Your Brand Online


£17K from the first launch and £22K from her second group program launch! Jennifer has now built a 6-Figure business (in pounds £) coaching other Celebrants!

Jennifer Claire Constant


Frances's business has expanded and her income went through the roof! She transitioned from a face-to-face coaching practice to being able to coach people from all over the world.

Frances Briggs


Charlotte launched her consulting business and is now booking VIP clients for 1:1 mastermind days, consulting clients, hosting her own events for bridal retailers. She also gets booked for public speaking engagements at places such as the Ritz in London.

Charlotte Balbier



Lifetime access to the video trainings & workbooks. Live Zoom Group Coaching calls for real-time feedback and business coaching with Chanelle. A Facebook Group for the BYBO Inside Scoop community. 


There's more! Meet My Guest Experts

Kylie Slavik

Story Marketing

"My first Facebook Ads Campaign had a 2000% ROI. I’ve added story to every component of a marketing funnel. Ads. Landing Pages. Lead Magnets. Emails. Sales Pages. Sales Enrollment Calls. Even Retargeting and Follow-Ups.

My campaigns have made millions for my clients and increased sales conversions for already successful companies. What I’m most proud of is that I’m proving that marketing can be empathy-driven, and still wildly profitable. I’ve taught this to everyone from solopreneurs to 8-Figure companies."

Lisa Johnson

How to sell out group courses

Lisa's consistently sold out every coaching programme and course she's offered including a Mastermind in just 2 days and gained 150 subscribers to a monthly membership in a weekend giving her a semi-passive income stream of over £7k per month. Lisa will be telling you the steps she takes to sell out her programmes and the biggest mistake people make when selling a course.

Featured on the BBC, Express and Huffington Post as well as having spoken at WedX and Planners Extraordinaire in Dubai, Lisa also runs two wedding businesses whilst raising her 6-year-old twins.

Danielle headshot
Danielle Garber

Blogging & SEO Strategy

Danielle turned her website into an evergreen lead-generating machine using organic SEO strategy, taking it from 400 views to 17K a month in under 12 months, helping to treble the size of her 6-figure Finance business. She is also the founder of Be More You Online and is a Brand & Marketing Expert who blends her 16 years experience of working with the likes of Apple, Amazon, and leading UK and Global brands with her experience of small business as a marketing team of one! She creates stand out brands for Wellness Experts & Spiritual Entrepreneurs and teaches small businesses to supercharge their impact, income and reach.
Shayla headshot
Shayla Locklear


Since her initial jump into entrepreneurship six years ago, Shayla has created, bought and sold several different companies. Currently, she is the Founder/Owner of ShaylaUnlmtd and Unlmtd Brands LLC.  Shayla teaches high-performance service-based entrepreneurs worldwide how to grow, scale and add leverage inside of their businesses in nontraditional ways. She is passionate about leading with soul and intuition, personal development, Copywriting, marketing and helping entrepreneurs build wealth/ create their legacy through their businesses.

PR Agent and Publicist for Personal Brands
Nicola Russill-Roy


Propose PR was founded in 2008 and was the UK’s first PR agency dedicated to representing brands within the wedding industry. By combining years of valuable experience in the industry, teamed with a wealth of media contacts and an evidential passion for our profession, Propose PR produces quality and consistent results for their clients. The services provided by Propose PR include press release management, media pitching, press stunts, social media campaigns, copywriting, media relations, brand building, promotions, video marketing, celebrity endorsement, product launches, photo & film shoot management & designing growth strategies.

Pinterest Expert Training Online
Anat Morderer


Anat started out as an online influencer and then transitioned into a digital marketer that focuses on social media. She is the founder of Creative Boost, a service-based digital marketing business. Anat helps entrepreneurs and businesses build a strong social media presence on various platforms that generate brand exposure, traffic, and reputability. Her speciality is Pinterest profile optimization, SEO adjustments, content strategy, and growth. One particular social media platform she is an expert in is Pinterest. On Pinterest, her work leads to a strong brand image and the creation of many viral pins that generate a lot of traffic for her clients’ websites. 

Rebecca Matias

Sales Conversations

Rebecca did over $1 million in sales while working for one of the world's largest coaching companies.

Rebecca takes a fierce, laser-focused approach to helping women create 6-7 figure businesses and lives they love because she believes that “when women are financially empowered, the world changes for the better.” Rebecca Matias is a personal growth hacker and success strategist.

Laura Payne-Stanley


Laura's an award-winning platform creator with over 1/2 million social reach, an experienced marketer, and Master Practitioner of NLP and Hypnotherapy.

Laura will be doing a training on Releasing Limiting Beliefs as you step into the role of expert in your personal brand

Featured on Huffington Post, & Style Me Pretty, committee member for NLP International Conference and speaking at Paperfest, French Flower School and University resident speaker on Student Enterprise.

Celinne-Da-Costa-cropped square
Celinne Da Costa

Brand Story Coach

Celinne da Costa is an international Brand Story Coach, Published writer and Active Dreamer. Building her business and exploring the world from wherever she chooses to be. Sounds like a dream, right? It is, but that's because she designed it way! Being clear on your story and how that impacts your life and business are her key teachings! She's been featured in Forbes, Buzzfeed and Huffington Post among others. 

Stephanie Nickolich
Stephanie Nickolich


Stephanie, 7-Figure powerhouse, helps women crush their doubts, master their money mindset, and strategize their sales and systems to skyrocket their success. Her specialty is catapulting your conversions. Going from a single mom to Millionista Mentor in the past 18 months,she's now burst through the glass ceiling, makes unlimited income, and she does all of this with more time than ever to enjoy life with her daughter. 

Portia R. Jackson

Facebook Ads

Rather than spending your energy hunting down your next clients, imagine having a strategic partner to create, manage and scale your paid advertising.

I'm Portia R. Jackson and I can help you do that by mixing together a large dose of strategy, a smattering of personality and leveraging my former rocket scientist brain to create fruitful and lucrative Facebook ads and messenger bots.

Lauren Vanessa Zink

Copywriting Expert

Lauren helps entrepreneurs find their voice, nail their messaging, and write incredible, sales-making copy. Armed with a B.A. and red lipstick, she’s taken tens of thousands of coaches, consultants, and creatives from “Who are you?” to “Holy sh*t, where have you been all my life?” When she isn’t working on a client launch or writing about herself in the third person, you can find her playing at one of San Diego’s awesome dog beaches with her fur baby Sphinx.  

and there are more Bonus Trainings

A website that converts

I'll talk you through the must-haves for a website that converts (aka gets people to contact you and join your email list). You want it to be super easy for people to get hold of you. Learn what the top agency's in New York are doing (I recently had my site reviewed by one of them and I'm going to pass on what they taught me). What's working in 2017? What do you have to know before creating/updating your website.

(value $150) Included with your program

SEO - How to get your site at the top of Google Searches 

You need to have your website come up at the top of Google searches. I will show you behind-the-scenes inside my WordPress websites. Find out which plugins to use and why. Get into the head of your Brand Hero (ideal client) and think about what they would be searching for. Know what to blog about and why it's so important for SEO. Learn my on page SEO techniques for coming up!

(value $299) Included with your program

What you can do to get clients right now

I get it, you want to bring in clients yesterday! In this training, I will show you what to do to get clients in right now! Action steps that you can take today and this week to be visible, put your offer out there, get in front of people who want to buy what you have to offer. This is what it takes: consistency, clarity and approaching the right people. Steps to bring in clients asap!

(value $199) Included with your program

Keep your head in the game

A lot of you aren't succeeding because of holding yourself back, fear, anxiety - the I'm not good enough, pretty enough, thin enough or qualified enough. Listen, if you've been in business for a few years and are highly experienced (like I know you are) then it's time to move out of your own way and take action! I'm going to share with you how I've worked on my mindset and how I keep going even when fear rears its ugly head.

 (value $199) Included with your program

LinkedIn and getting qualified leads

Joe teaches a very holistic organic way to connect with people on LinkedIn who are in your industry. He teaches a simple process that allows you to connect and then nurture the relationship. People are excited to talk to him on LinkedIn because he is genuinely interested in getting to know them. Clients regularly reach out to him to make contact and begin the process of working with him. Using LinkedIn to generate leads in business is the way social media is heading.  

(value $199) Included with your program

Signing up with Chanelle was the best decisions I’ve made. I implemented her suggestions and embraced her guidance, and my business improved by 50%.” - Sharon Castle - South Africa

Signing up with Chanelle was one of the best decisions I’ve made. My business improved by 50%, once I followed her guidelines.  

10 years ago I turned my 35 year hobby into a successful business. Serving more people and doing the work that I absolutely love with a passion. I signed up for Chanelle’s coaching programme after seeing her featured in Forbes. 

Recently, I found myself ‘twiddling’ my thumbs wondering what to do next, as all my work was complete by noon. This had never happened to me before as most days I couldn’t fit it all in. Thank you, Chanelle for pointing me in the direction of my freedom and for continuing to teach me how to do this work in a much more relaxed way.

Sharon Castle


Yolandi Intensives image 2

Working with Chanelle has been such an amazing experience. I have yet to meet a coach that is so generous in sharing wisdom, tips and information.

Each challenge that I met during the process of setting up my launch she was there supporting me, constantly checking in and giving me invaluable advice, resulting in me signing a 5-figure client and multiple students for my launch.

Chanelle has the beautiful ability to gently push you beyond your perceived limitations, she sees the potential in all her clients.

I loved working through the content, worksheets and videos and the advice was concise, I think if I tried to get all this knowledge from other sources it would have taken me years!
The way she explains technical solutions is magical and really helped me to streamline my web pages and online marketing."

Yolandi charges in USD and has just made the move from South Africa to the UK.

Yolandi Boshoff


it's time to make a decision


Standing at the crossroads you can take the familiar road and carry on with what you've always done. Getting the results you've been getting all along. But you're here, right now, reading this because you've already decided that that's not what you want for you or your business.   

BUILD YOUR BRAND ONLINE gives you the exact steps you need to take to create a lucrative extra income as a coach, consultant or mentor in your area of expertise. 


Here're your answers...

Can't I just sign up later for Build Your Brand Online?

This is the last time I'm opening access to BYBO in 2019. Aside from signing up for the private coaching, there won't be another opportunity for your join the Build Your Brand Online program this year! So enrol now!!

Who is Build Your Brand Online For?

If you're ready to teach what you know, create a personal brand and add an extra income stream through adding mentoring, coaching or consulting to your business. If you'd like to learn how to launch and leverage by moving into group programs this is for you too. 

When Does Build Your Brand Online Start?

Nov 2019

How much access will I get to Chanelle?

Every training will be done by Chanelle. She will also be in the private Facebook group responding to questions and giving additional support to Build Your Brand Online students like you. There is a Zoom Group Coaching call every two weeks, where you will have time to ask specific questions to Chanelle. 

What's the Investment?

Build Your Brand Online, along with all the bonuses is worth a whopping $17000, but you only pay $2500 if you sign up now. Keep in mind that you'd only need to sell one high-ticket, high-value package of your own to make your money back! 

What's the refund and cancellation policy?

No there isn't. I only want people to join who are 100% committed and are ALL IN. Please understand that there is work involved to do this but that it will pay off in the end! Please listen to all the video testimonials to see what results past students have had. 

Is there a VIP Option for Build Your Brand Online?

Yes! It includes 3 x 45 min private coaching calls PLUS Voxer access to me Mon - Friday for voice messaging (so I can answer all your questions) 

A recap of what's included...

6 High-quality training modules with professional videos of Chanelle teaching to camera (not slides)

6 Workbooks for you to dig deep and get crystal clear on what you sell, who you want to work with,  what your personal brand needs to be and how to reach clients online

2 x live group coaching Q&A calls each month via Zooom so you can get your questions answered

My eyes on your Sales Page copy via a Google Doc so I can help you nail your signautre offer

A supportive community: A private Facebook group for members of this program

Guest expert trainers

Lifetime membership, for as long as the program is up

BONUS:  6 x (over 1-hour each) Audio Recordings of the trainings I did for my last group program (Value $497) covering marketing, branding, mindset and more

BONUS: Brand Your Instagram online self-study video training 

Optional VIP Track which includes private 1:1 Coaching Calls 

get started now Choose Your Plan

6-month group program with video modules, workbooks and live group coaching calls


One Payment Of $2500


Instalment Plan

6 Payments Of $467


Instalment Plan

12 Payments Of $247


VIP TRACK (only 8 Spots!)

Includes three 45-min private coaching calls with Chanelle PLUS Voxer access for direct messages with Chanelle to support you as you go through the program!

One Payment Of $3500


6 Payments of $600